When you purchase a product, the main factors that have an impact on your shopping behavior are price and quality. You are either looking for a low-priced product or a high-quality product. For many consumers, the price of the product is very often the most important feature. When focusing solely on the price of the product, this can come at a cost. Choosing the less expensive product over the more expensive (and higher quality) product will cost you not only more money, but this will also do more harm to our environment. But why? Most of the time we assume that a low-priced product cannot contain a certain minimum quality level. But is this always the case? Why are high quality products more sustainable than items with a lower quality? Are expensive products always more sustainable than lower priced products? This article will show you hopefully that you should not only consider the price of the product.
High quality products
To eliminate waste, choosing quality over price when purchasing a product is the way to go. You will end up saving money when you choose to invest in a high-quality product. The product does not need to be replaced frequently and this will avoid waste of products. When you are always choosing for the cheaper product, this will have a negative impact on small business owners. Over time they will not feel an incentive to produce sustainable anymore, because they see corporate business owners making a lot of profit with operating at low costs. Companies may keep their costs low by using chemicals and plastics that harm the earth.
Price is not always a clear indicator of quality. However, choosing quality over a lower price means choosing for sustainability. People buy high quality products so they don’t have to replace it often. This saves them money and they feel like they made a wise decision. Choosing for quality will bring greater sustainability on an individual level and this also encourages corporate social responsibility. Being sustainable will have a positive impact on the environment and consumerism. High-quality products will break less often so you don’t need to replace it every now and then with a new product.
A product of low quality can easily break and then you need to replace the product with a new one. The product goes to waste and this waste builds up, because of people throwing their products away. These low-priced products could be made of materials that harm the environment. A majority of the consumers don’t know where their waste will end up.
High quality products are less breakable and are made of more sustainable materials most of the time. So even when these high-quality products break someday and go to waste, the used materials are more likely to be biodegradable by nature.
If you value companies that produce their products in a sustainable way, this will be a trigger for them to arrange their production process in a socially responsible way. This can be achieved by giving feedback as a customer or being more aware when making buying decisions.
Brands need to make sure their products and slogan align with the personal values of customers in order to win their favor. Offering a good product with high quality is no longer enough. People are searching for more than just quality in a product. Consumers will not support a brand financially if they can’t agree with their social values. They are ready to consider the consequences of their decisions and to change their harmful shopping habits. Sustainability is becoming a bigger factor in making a purchase. When purchasing an expensive product that is sustainable, this will make us feel less guilty about our self-indulgement shopping behaviour. Buying a high-quality item that also has an environmentally friendly angle, will make us feel better about making the purchase.
Many consumers want other people to know that they choose sustainable products. For many of these shoppers, purchasing only products that are produced environmentally friendly is a personal priority. They feel the urge to make a change and want to stop contributing to pollution. People are willing to pay a higher price for environmentally friendly products. But I think we need to break down the notion that sustainability is always more expensive. The definition of sustainability is that it is related to less waste and material use and this can lead to savings. However, in some cases producing sustainable products can lead to higher costs for manufacturers. So it is not always easy to completely switch up production in favor of more sustainable approaches. Despite of this, organisations have more reasons than ever to embrace sustainability.
On a b-2-b level many organisations only want to associate with partners and suppliers that behave ethically and sustainably. This will also be a trigger for businesses to be more aware of their carbon footprint and to arrange their production process in a more environmentally friendly way. When they don’t change their polluting production process, other businesses don’t want to be associated with them. In that case they cannot collaborate with other organisations any more. It is just a matter of time that businesses will lose customers because their brand does not align with the personal values of individual consumers anymore.
High-quality products are less breakable and have a more positive impact on the environment. These are the main reasons why people are more likely to choose high quality-products with a higher price over low-quality products with a lower price. The low-priced products will end up being a major expense for the world we live in. To protect our planet, we should be more aware of the purchasing choices we make and act in a more sustainable way.